Privacy Policy
How we collect, use and protect your information
Last updated: August 2026
SM Bespoke Care Ltd ("we", "us", "our"), part of The Purple Lily Group, is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you visit our website or contact us.
Who We Are
SM Bespoke Care Ltd, 30-32 Dimond Street, Pembroke Dock, Pembrokeshire, SA72 6BT. You can contact us at care@smbespokecare.co.uk or 01646 563 587.
Information We Collect
When you submit an enquiry through our website contact form, we collect the information you provide: your name, email address, phone number, the type of care you're enquiring about, and any message you include. If you apply for a vacancy, information you send us by email is handled in the same way.
We also collect anonymous, aggregated information about how visitors use our website through Google Analytics, but only once you have accepted cookies (see "Cookies and Google Analytics" below).
How We Use Your Information
Information submitted through our enquiry form is used solely to respond to your enquiry and discuss your care needs. We do not sell, rent, or share your information with third parties for marketing purposes. We may share relevant information with healthcare professionals, local authorities, or other organisations involved in your care, but only where necessary and with your knowledge.
Job applications are used only to assess your suitability for the role and to contact you about your application.
We keep personal information only for as long as necessary to fulfil the purpose it was collected for, after which it is securely deleted.
Cookies and Google Analytics
Our website uses cookies to help us understand how visitors use the site, via Google Analytics. These cookies collect anonymous information such as pages visited and time spent on the site — they do not identify you personally.
We only load Google Analytics after you accept cookies via the banner shown when you first visit. If you decline, no analytics cookies are set and no data is sent to Google. You can change your decision at any time by clearing your browser's cookies for this site, which will show the banner again on your next visit.
Staff Portal
Our website includes a password-protected area for SM Bespoke Care staff to access internal policies and documents. Access is restricted to authorised staff members using individual login credentials issued by the company. This area is not accessible to the public and is not indexed by search engines.
Data Security
We take reasonable technical and organisational measures to protect the personal information we hold, including restricting access to only those staff who need it to do their job.
Your Rights
Under UK data protection law, you have the right to ask us what personal information we hold about you, to request corrections, and to ask us to delete it, subject to any legal requirement to retain it. To exercise these rights, contact us at care@smbespokecare.co.uk.
Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this policy or how we handle your information, please contact us at care@smbespokecare.co.uk or 01646 563 587.